Privacy Policy


In this policy, references to ‘Alexander James’, ‘we’ or ‘us’ mean Alexander James Automotive Limited, a company registered in England and Wales with company registration number 13130145 and with a registered office at One Park Row, Leeds LS1 5HN. 

Alexander James complies with the General Data Protection Regulation (GDPR) which came into effect on 25 May 2018. We respect your privacy to our website and take due care in processing your personal data.

This policy details how we collect personal information, what we do with it, why we use it and what rights you have.

Personal Data

With your consent we collect personal information which may include your name, address, telephone number(s) and email address.

Should you release personal information about another individual, we assume you have their permission to do so and their data will be subject to this policy.

How is your data collected

Personal information is collected by us in instances such as:

  • When you provide it directly when enquiries are made or during the course of an instruction or marketing campaign (either via e-mail, letter or telephone)
  • When you provide it during the use of our website such as via the mailing list registration form or contact us function 
  • Through our social media platforms
  • Via documents which you provide to us

You submit personal information using these methods voluntarily and agree to us using the personal data you provide as described in this policy. 

Personal information is also obtained by us when you have given it to a third party (such as Companies House or Land Registry). 

We also receive personal data from third parties with whom you have given permission to pass your information to us.

The Controller

Alexander James Automotive Ltd is the controller of the personal data you provide us with. This means we exercise overall control over the purposes and means of the processing of personal data.

Legitimate interests

Under GDPR, we have a number of lawful reasons that we can use (or process) your personal information, one of which is for our legitimate interests. In summary, legitimate interests means we can process your personal information if we have a genuine and legitimate reason to do so.

When we process your personal information for our legitimate interests, we always carefully consider the purpose, necessity and balance of the reason for the use of your personal data. This ensures we are not harming your interests or fundamental rights and freedoms under data protection and any other relevant law which require the protection of your personal data.

Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to do so by law).

How is your data used

When you provide your personal details to us, we will process the information you have supplied to allow us to conduct and manage our business and enable the most appropriate marketing, information and service to be provided to you, tailored to your interests.

Ultimately, we use your data to tell you about information which we think you will find beneficial. This includes: 

Direct Marketing: We will send emails with website updates, property availability, Alexander James’ service offerings, periodic market reviews and newsletters.

Personalisation: Processing personal data enables us to enhance, modify, personalise or otherwise improve our services/communications for your benefit.

Due Diligence: We may need to conduct investigations on potential clients/purchasers/tenants to determine if companies/individuals have been involved or convicted of offences such as fraud, bribery and corruption.

Alternatively, we may process personal data to fulfil a contract or where we are required to do so by law or other regulations.

We will also hold information about you so that we can adhere to your preferences for being contacted by us.


Unless specifically obliged to by law or after obtaining your explicit consent, we will not share, distribute, sell, trade or rent any of your personal information outside of Alexander James Automotive Ltd.

There may be times during the course of an instruction where we may need to disclose some of your personal information to companies or individuals who we work alongside. This may include but not be limited to, photographers, EPC surveyors or environmental consultants. These companies will only have access to the personal information needed to perform their functions and not for any other purpose.

Information retention

We will hold your personal information as long as necessary.

You have the right to request us to update the personal information which we hold for you should the information become inaccurate or out of date. Should you wish to update your details, please email the Data Protection Officer.

You can update the way you hear from us at any time by contacting the Data Protection Officer.

You can opt-out from Alexander James Automotive Ltd correspondence by clicking the relevant link on marketing materials or alternatively through contacting the Data Protection Officer.

Following an opt-out, we will keep some basic information to ensure unwanted material is not received going forward.

What are your rights?

GDPR gives you a number of important rights which are summarised below:

  • The right to be informed about the collection and use of your personal data
  • The right to access and receive a copy of your personal data, and other supplementary information within one month of making such a request to us
  • The right to have inaccurate personal data rectified, or completed if it is incomplete
  • The right to have your personal data erased
  • The right to request the restriction or suppression of your personal data
  • The right to obtain and reuse your personal data for your own purposes across different services
  • The right to object to the processing of your personal data for direct marketing
  • The right not to be subject to a decision when it is based on automated decision making including profiling

If you would like to know more about your rights see the Information Commissioner’s Office website.


To raise a complaint on how we handle your personal data please contact Alexander James Automotive Ltd’s Data Protection Officer.

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, external complaints can be made to the Information Commissioner’s Office, who are the UK’s supervisory authority in respect of privacy and data protection matters.

Data Protection Officer

For any queries, concerns or requests regarding this privacy policy or should you wish to find out more about your rights or obtain a copy of the personal information which Alexander James holds about you, please contact Alexander James Automotive Ltd’s Data Protection Officer on:

Alexander James Automotive Ltd, One Park Row, Leeds LS1 5HN

Richard Syers MRICS


M: 07585 976914